Sacramento, CA – February 9, 2016 – Detroit Bikes will debut its New Belgium Brewing Fat Tire bike at the North American Handmade Bicycle Show (NAHBS), the world’s largest consumer show for custom-built bicycles. Joining hundreds of bike makers from across the United States, Detroit Bikes will also display its growing line of production bicycles as well as offering new products and services to fellow bike builders.
The Fat Tire bike, manufactured exclusively for New Belgium Brewing in Fort Collins, CO, is part of a multi-year contract to produce thousands of bikes to promote the beer maker’s Fat Tire Amber Ale. In addition to contract manufacturing, Detroit Bikes has begun working as a key supply chain partner for a major US bike share provider. This agreement includes wheel building, powder coating, assembly, and shipping for more than 3,000 bikes.
Detroit Bikes’ capabilities have grown to also provide new services and products to others. The company offers painted or raw frames, frame kits, and specialty items like bottom bracket shells to bike builders. “We’re excited to show the hand built community everything Detroit Bikes can do,” Said Founder and President,
Zak Pashak. “Through a traditional assembly line approach, we’re able to manufacture a high volume of quality, hand built frames and components available to everyone.”