Detroit Bikes now available at Nordstrom stores

Posted on Feb 16, 2016
Nordstrom Vancouver (photo courtesy of vancitybuzz.com)

Nordstrom Vancouver (photo courtesy of vancitybuzz.com)

Detroit Bikes and Nordstrom, Inc. announced an agreement that will bring the bike manufacturer’s distinctive A-Type bicycles to Nordstrom “Pop-In” stores across North America.

The Detroit Bikes A-Type will be part of the retailer’s Heartbreakers II Pop-In theme. Each Nordstrom Pop-In functions as a store-within a store and features specifically curated merchandise. This recurring series of shops showcases unique collections of merchandise that the department store is not usually known for.

“I’m super excited about Pop-In@Nordstrom Heartbreakers II,” said Olivia Kim, Norstrom’s director of creative projects. “It’s part two of a shop we launched two years ago and was timed along with Valentine’s day. Our take was on the guy, who dressed well and was uber stylish –  a heartbreaker a la James Dean or Steve McQueen. Iconic men who had that je ne sais quoi. We were excited to bring it back and introduce new brands for men.”

This is a great partnership for Detroit Bikes,” said Detroit Bikes founder and President Zak Pashak.  “Nordstrom Pop-Ins will introduce Detroit Bikes to a broader market and will position bikes manufactured in Detroit alongside other high quality products. “

The elegant but durable Detroit Bikes A-Type is a stylish city and commuter bike. Already available at more than 130 bicycle retailers around the world, the A-type will be featured in Nordstrom’s top locations including Dallas, San Francisco, Vancouver, Seattle, Chicago, and on Norstrom.com.

About Detroit Bikes:

Founded in 2011, Detroit Bikes manufactures accessible, quality bicycles in Detroit. Leveraging a rich tradition of skilled manufacturing and innovative design, the company operates a 50,000 square-foot factory on Detroit’s west side with a capacity to produce 100 bicycles a day. Detroit Bikes signature production bikes include the A-Type city commuter and the B-Type step through. Detroit Bikes’ new C-Type single speed, successfully funded through a 2015 Kickstarter campaign, will begin production in spring 2016. For more information visit: http://www.detroitbikes.com

 

About Nordstrom

Nordstrom, Inc. is a leading fashion specialty retailer based in the U.S. Founded in 1901 as a shoe store in Seattle, today Nordstrom operates 323 stores in 39 states, including 121 full-line stores in the United States, Canada and Puerto Rico; 194 Nordstrom Rack stores; two Jeffrey boutiques; and one clearance store. Additionally, customers are served online through Nordstrom.com, Nordstromrack.com and HauteLook. The company also owns Trunk Club, a personalized clothing service serving customers online at TrunkClub.com and its five clubhouses. Nordstrom, Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.